項(xiàng)目背景 | PROJECT BACKGROUND
北京鶴海松濤商貿(mào)有限責(zé)任公司旗下鶴海商城是面向全國的專業(yè)采購平臺。公司主要服務(wù)于企業(yè)禮品策劃和定制，辦公用品集采，設(shè)備設(shè)施訂做及生鮮配送等專業(yè)服務(wù)。
Beijing hehai songtao trading co., ltd. is a professional procurement platform for the whole country. The company mainly serves in the enterprise gift planning and customization, office supplies collection, equipment and facilities and fresh delivery and other professional services. 創(chuàng)意描述 | CREATIVE DESCRIPTION
整體設(shè)計(jì)以黑灰色的基調(diào)做襯托，深紅色因?yàn)槊鞫鹊慕档停o人深邃、高貴、沉穩(wěn)的心理感受。而黑色往往起到協(xié)調(diào)的作用，使畫面更加融洽。白色作為點(diǎn)睛色，更主要是要讓主體突出，例如廣告語、產(chǎn)品名稱。
Overall design makes foil with the fundamental key of black gray, because of the decrease of lightness, deep red, give a person abstruse, noble, composed psychological feeling. Black often plays a coordinating role, making the picture more harmonious. White serves as dot eyeball color, it is to want to let main body stand out more basically, for example advertisement slogan, product name.
